PhonePe's Indus Appstore thrives amid Google billing row
Business Standard|March 23, 2024
Amid an ongoing tussle between Google and Indian app developers, fintech major PhonePe's Indus Appstore seems to have benefited.
ARYAMAN GUPTA
PhonePe's Indus Appstore thrives amid Google billing row

Launched last month to rival Google Play Store and Apple's App Store, the smartphone mobile app has seen impressive user adoption, crossing over 1 million downloads within a month. As many as 45 per cent of these users are from Tier-II cities, the company said.

"A growing number of app and game developers have started listing their applications on the app store. Thousands of developers have listed their applications in the last couple of weeks," Akash Dongre, Chief Product Officer and co-founder, Indus Appstore, told Business Standard.

Last month, PhonePe announced the launch of Indus specifically for the Indian market to create "a more competitive and localised mobile app store economy for India." The rise in installations of Indus comes amid an ongoing spat between Indian developers and Google over the tech giant's billing policy.

On March 1, Google announced it had removed apps from its Play Store for alleged non-compliance with its user choice billing (UCB) system. These apps included Shaadi, Bharat Matrimony, Balaji Telefilms' Altt (formerly ALTBalaji), audio platform Kuku FM, dating service Quack Quack, and Info Edge group's Naukri.com and 99 Acres.

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