In a flat market for smartphones, the hope is that generative artificial intelligence (GenAI) will make the difference for better sales.
A preliminary forecast by research group IDC said that 170 million smartphones with GenAI will be shipped in 2024, comprising almost 15 per cent of total shipments and compared to 51 million shipments in 2023. The forecast should cheer up original equipment manufacturers (OEM) who have been struggling with a global sales slowdown.
Smartphone shipments in India were flat in 2023 at 152 million units, according to Counterpoint Research. Sales improved in Q4 of 2023 but largely in the premium segment and people upgrading to 5G devices. GenAI improves a smartphone but it eats up more power. Al-enabled smartphones have been around for years, but GenAI enables a device is to do much more.
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Indians prefer credit over debit card for high-value payments
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An Indian anthropologist ahead of her time
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Noel's appointment as Tata Trusts' chair signals continuity: Analysts
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