The premium category is expected to grow by more than 20 per cent in calendar year (CY) 2024 compared to the previous year.
While the overall smartphone market is expected to witness modest single-digit growth in CY 2024, most of this growth is expected to come from premium devices and 5G upgrades.
"While we expect some growth in the 10,000-20,000 and 20,00030,000 segments, the majority of growth will come from the premium category. We expect more than 20 per cent growth in this segment in CY 2024," said Shilpi Jain, senior research analyst at Counterpoint.
After flat growth in CY 2023, India's smartphone shipments picked up in the January-March quarter (Q1) of CY 2024. In Q1 of CY 2024, while the market grew 8 per cent year-on-year (Y-o-Y) in terms of volume, it grew a substantial 18 per cent in terms of value, according to data from Counterpoint, a market research firm.
Denne historien er fra May 23, 2024-utgaven av Business Standard.
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Denne historien er fra May 23, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A life that lives beyond
The passing of Ratan Tata marks the loss of not only an iconic leader but also a global visionary whose influence extended far beyond business.
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Love-all, RAFA
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Aman for startups
Ratan Tata was known as much for his business acumen as for his philanthropy. However, a lesser-known fact was his stellar track record when it came to startup investment.
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