Rajiv Dubey is senior general manager and head of media at Dabur India. From honey and hair oil to candy and cough drops, the 11,975 crore (revenue) Dabur sells an array of consumer products to Indians. In the financial year ending March 2023, it spent ₹640 crore on advertising. About 70 per cent of this was spent on television. How then does Dubey view the merging of the Reliance Industries (RIL) and Bodhi Tree Systems owned Viacom18, into the Disney-owned Star India?
The merger, announced last week, will create a broadcaster with 110 channels such as Star Plus and Colors and a streaming app that will be roughly half of YouTube. The ₹23,000 crore firm thus created will be India's second largest after Google. It will have a leading 32 per cent share of all television viewership in India with large slices of the Hindi, Marathi, Telugu and Bengali-speaking markets (see chart).
"What matters to me is how inexpensive it is to reach consumers. If this merger helps me get audiences cheaper then it is good; if it becomes more expensive then it is difficult," says Dubey.
Krishnarao Buddha is senior category head, marketing, at Parle Products. The maker of Parle G, Monaco and other brands, spends about 85 per cent of its advertising money on television. Rao reckons nothing will change for a bit. "It is only after IPL (Indian Premier League(Indian Premier League, due in April), Elections (due in April/May), and the ICC T20 Men's Cup (due in June), will they start pushing up rates (if they do)," says he.
Denne historien er fra March 05, 2024-utgaven av Business Standard.
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Denne historien er fra March 05, 2024-utgaven av Business Standard.
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Indians prefer credit over debit card for high-value payments
In June 2024, India saw a significant increase in the number of credit, debit, and prepaid cards, reaching a total of 1.451 billion cards—an 11 per cent jump from the previous year, according to the India Digital Payments report for the first half of 2024 (January to June) by payment technology service provider Worldline.
An Indian anthropologist ahead of her time
Urmilla Deshpande set out to work on a novel about an Indian woman in Germany in the 1920s based on her grandmother Irawati Karve when she stumbled on the opportunity to write her biography.
IAF plane makes inaugural landing at upcoming Navi Mumbai airport
An Airbus C-295 of the Indian Air Force (IAF) touched down at Navi Mumbai International Airport (NMIAL) on Friday, marking the formal inaugural flight landing at the place. A Sukhoi SU-30 fighter jet did a low fly-by at the airport to test the 3.7-km long runway in the presence of Maharashtra Chief Minister Eknath Shinde, his deputy Devendra Fadnavis and Murlidhar Mohol, Minister of State for Civil Aviation and Co-operation.
Less than 33% of youth can search Net, transact online
Less than a third of those in the 15-29 age group can \"search the internet; send or receive an email and perform an online transaction\", show the findings from the latest Comprehensive Annual Modular Survey (CAMS), released by National Statistical Office (NSO) this week.
TCS shares dip as analysts offer mixed outlook
IT sector is expected to grow considerably from Q4 FY25 onwards
NSE retains Nifty 50 for weekly contracts
The National Stock Exchange (NSE) has opted for the Nifty 50 index for issuing weekly option contracts following the Securities Exchange Board of India (Sebi's) one-exchange-one-benchmark mandate.
Compare lenders' costs; higher rates can offset benefits of offers
Footfall, enquiries, and bookings at car dealerships are rising, driven by attractive offers and promotions. These special deals typically start in October and run until the New Year.
Noel's appointment as Tata Trusts' chair signals continuity: Analysts
It will be business as usual for Tata group stocks post Noel Naval Tata's appointment as chair of Tata Trusts, said analysts. They added that the development will signal continuity.
Sebi intervenes in ₹45cr Trafiksol IPO irregularity
To undertake detailed examination into disclosures by the firm
India-focused funds log first weekly redemption in 19 mths
China resurgence, expensive valuation dim India appeal; midcap funds see 14th week of outflows
