According to a report from consumer intelligence firm NIQ, rural consumption grew at a rate of 7.6 per cent year-on-year (Y-oY) in Q1CY24, overtaking that in urban areas which stood at 5.7 per cent.
This is a notable change from Q4CY23, when rural volume growth was at 5.8 per cent, and the urban consumption rate was higher at 6.9 per cent.
The FMCG industry as a whole experienced 6.6 per cent growth in value, primarily driven by a 6.5 per cent increase in volumes.
"The FMCG industry growth continues to be driven by consumption trends in Q1CY24, with rural areas surpassing urban growth for the first time in five quarters," said Roosevelt D'Souza, head of customer success-India at NIQ.
Denne historien er fra May 08, 2024-utgaven av Business Standard.
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Denne historien er fra May 08, 2024-utgaven av Business Standard.
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A life that lives beyond
The passing of Ratan Tata marks the loss of not only an iconic leader but also a global visionary whose influence extended far beyond business.
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On Monday, Ratan Tata posted on social media: \"Thank you for thinking of me,\" debunking rumours about his health. Just two days later, on Wednesday, the former Tata Group chairman passed away in a Mumbai hospital at the age of 86.
Paytm appears poised for rebound
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Love-all, RAFA
'KING OF CLAY' TO SIGN OFF FROM PROFESSIONAL TENNIS BY THE END OF THIS SEASON
Aman for startups
Ratan Tata was known as much for his business acumen as for his philanthropy. However, a lesser-known fact was his stellar track record when it came to startup investment.
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