It was during Covid that the vineyards shifted focus to its own brands and pivoted towards growing the premium and elite segment of the market.
"Rather than trying to compete in the segment priced between ₹250 and ₹700, which is price sensitive and discount driven, we turned our focus to dominating the price segment above 700 and the elite segment over 1,000, which competes with imported wines. It has been an incredibly successful journey over the past three years," says Rajeev Samant, chief executive officer at Sula Vineyards.
The premium and elite section of the winery has grown at a compound annual growth rate of 15-20 per cent over the last three years.
Denne historien er fra June 24, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 24, 2024-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trade on road to recovery but Indian firms tread cautiously
The concluding part of the series highlights stabilising trade ties with Dhaka, but payment delays anda complex bilateral environment remain major concerns
DoT launches new system to block fraud international calls
The Department of Telecommunications (DoT), in collaboration with Telecom Service Providers (TSPs), has introduced an advanced system designed to identify and block incoming international spoofed calls before they can reach Indian telecom subscribers.
PM to launch infra projects, agri schemes in Maha today
Prime Minister Narendra Modi will on Saturday inaugurate infrastructure projects worth ₹32,180 crore in election-bound Maharashtra.
The shrinking presence of smaller parties in Haryana Assembly polls
Since 2014, Haryana's electoral politics has seen smaller parties cede their vote shares to the Bharatiya Janata Party (BJP) and the Congress, a trend that these political parties would hope to buck in this Assembly polls.
DMart stock slips despite strong showing in Q2
Mixed response from brokerages; company had 377 stores till Sep 30
Jio Fin-BlackRock JV gets Sebi approval for MF entry
Jio Financial Services' joint venture with BlackRock to enter the mutual fund (MF) space in India has received the nod from the Securities and Exchange Board of India (Sebi), the firm stated in an exchange filing on Friday.
HDFC BANK'S MSCI WEIGHT SET TO RISE
India's largest private sector lender HDFC Bank is poised to see its weighting increase further in global services provider MSCI indices due to its expanded foreign portfolio investor (FPI) investment headroom.
"The mother of all bear mkts in equities is dead"
Developments in West Asia have triggered a panic-like situation across global equity markets. SHANKAR SHARMA, founder of wealth management firm GQuant Investech, spoke with Puneet Wadhwa in New Delhi about escalating tensions between Israel and Iran. Edited excerpts:
Higher e-auction share crucial for Coal India stock
Coal India (CIL) has reported a production of 51 million tonnes (mt) for September, up 10.4 per cent month-on-month (M-o-M), but down 1 per cent year-on-year (Y-o-Y).
Sebi proposes measures to boost retail participation in G-Sec mkt
The Securities and Exchange Board of India (Sebi) is considering initiatives to promote retail participation in government securities (G-Secs) through stock brokers.
