Now, as the International Chess Federation (referred to by its French acronym FIDE), the official global governing body of the game, celebrates its 100th anniversary this year, Tech Mahindra (TechM) is expanding the game's popularity far beyond the confines of its 64 squares through the Global Chess League (GCL) by securing sponsors, television coverage, online streaming, and more.
The league, organised by the company in collaboration with FIDE, is becoming a prime example of how technological aspects like artificial intelligence (AI), the metaverse, and data analytics can help reach a wider audience. The second season of the GCL is set to take place from October 3-13 at Friends House in London.
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