Despite the hype around Pushpa 2: The Rule, India's multiplex chains expect a moderate rise in ATP this year, likely driven by a slate of Bollywood, Hollywood, and regional films.
In terms of overall BO collection, multiplex chains like Cinepolis India, PVR Inox, and Mukta A2 Cinemas, along with trade analysts, are optimistic about 2025 outperforming the underwhelming performance of 2024.
"We're highly optimistic about 2025 and believe it will be a landmark year for the industry," said Devang Sampat, managing director (MD) of Cinepolis India. "The lineup is extraordinary, featuring a mix of Bollywood blockbusters, regional gems, and Hollywood tentpoles already generating tremendous buzz. With innovative marketing strategies and the growing appeal of premium formats like Imax and 4DX, we foresee record-breaking audience engagement."
Denne historien er fra January 10, 2025-utgaven av Business Standard.
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Denne historien er fra January 10, 2025-utgaven av Business Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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