But thanks to the ongoing festival season and upcoming state elections, firms are looking to turn the corner very soon.
Traditional ads consist of TV, radio, print and outdoor mediums. This revenue dip can be attributed to cautious ad spending by firms beset by weak market sentiment and rising consumer prices.
Zee Entertainment Enterprises (ZEEL) reported a 9 per cent decline on a year-on-year (Y-o-Y) basis in domestic ad revenue for Q2FY25, the firm said on its conference call with analysts.
"We have seen some pickup from the month of September with the onset of the festive season," said Punit Goenka, chief executive officer (CEO) and managing director, ZEEL in the company's earnings call.
"Hence, we remain optimistic about the upcoming festive quarter leading to an uptick in advertising revenues," he said.
Abheek Biswas, head of knowledge and consumer research, Dentsu India, said in an email response that the festival season and assembly elections will be the primary drivers for the growth of ad budgets.
Denne historien er fra November 01, 2024-utgaven av Business Standard.
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Denne historien er fra November 01, 2024-utgaven av Business Standard.
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Architecture, the new doctor in the recovery room
From skylights to healing gardens, hospitals are embracing design elements that accelerate healing and enhance patient well-being
IIT-K's stealth tech to make jets invisible to enemy radar
High-technology cooperation between indigenous defence industry and academia has begun yielding results.
India to be wrapped in 175 years of Christy luxury
One of the world's oldest towel brands, famed for its royal heritage, is set to enter the Indian market in 2025
Insurance Amendment Act to boost growth, promote inclusion
It has been a quarter of a century since the insurance industry was liberalised. At the 'Business Standard BFSI Insight Summit, 2024', ALOK RUNGTA, managing director and chief executive officer (MD & CEO) of Future Generali India Life Insurance, SHARAD MATHUR, MD & CEO of Universal Sompo General Insurance, SUMIT BOHRA, president of IBAI and CEO of GlobeSecure Insurance Brokers, and MAYANK BATHWAL, CEO of Aditya Birla Health Insurance, discussed what is next for the industry. Edited excerpts:
Insurance in India has made significant strides
Managing directors and chief executive officers (MDs and CEOs) of general insurance companies gathered at the Business Standard BFSI Insight Summit, 2024, to discuss 'many challenges' they face. ANUJ TYAGI, MD & CEO of HDFC Ergo General Insurance Company, ANUP RAU, MD & CEO of Future Generali India Insurance, ANIMESH DAS, MD & CEO of ACKO General Insurance, gave their views on the road ahead for the industry. Edited excerpts:
Regulator nudging us to up our game on cybersecurity
A case for increasing coverage? The leaders of life insurance companies discussed this topic at the Business Standard BFSI Insight Summit, 2024, with Business Standard's consulting editor Tamal Bandyopadhyay. Panellists included VIBHA PADALKAR, managing director and chief executive officer (MD & CEO) of HDFC Life Insurance, ANUP BAGCHI, MD & CEO of ICICI Prudential Life Insurance, and MAHESH BALASUBRAMANIAN, MD of Kotak Life Insurance. Edited excerpts:
'Bima Sugam is a game-changer'
Just as the Unified Payments Interface (UPI) has transformed the payment and banking sectors, the insurance regulatory and development authority of India (Irdai) is hoping that its ambitious project Bima Sugam—an online marketplace to buy service, and sell insurance products—will transform the insurance sector and help increase penetration.
Field widened for life insurance in the country
Revised surrender value norms to help life insurers and customers
More is better in Indian insurance
100% FDI will encourage companies to come to India and operate on their own terms in the sector, say experts
India's Welfare State: Too much, too soon, with too little?
The promise of too much, too soon, with too little is tempting for politicians for mobilising votes, particularly of the poor.
