While Kevin Keegan wore a tracksuit - and his heart on his sleeve - the cultured Swede was impeccably dressed and softly spoken.
The appointment of the first foreign coach and a footballing aristocrat to the top job had an instant impact.
Few will recall Sven's debut match in 2001, a 3-0 friendly win over Spain with goals from Nick Barmby, Emile Heskey and Ugo Ehiogu plus a penalty save from sub goalkeeper Nigel Martyn.
But it was the start of a new era that took in highs and devastating lows.
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Denne historien er fra August 27, 2024-utgaven av Daily Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE ART OF WAR
Boss lauds 'ugly' derby win after sleepless nights blight build-up
CLOCK-WISE
Newcastle wake up in time to stun dominant Wolves
Vu's late burst ends brave European rally
LILIA GETS AMERICANS OVER LINE
'Miracle' Triple Layer Insoles stopped my husband's knee and foot paint!
They also turned him from a grumpy old grouch to being active, pain-free and happy again! And got my life back too!
Why teens are hooked on Friends 20 years on
The one where a new generation of fans is devoted to the hit TV show three decades after it first aired... Debbi Marco takes her children to an immersive experience bringing the iconic TV sitcom back to life
FINAL JOURNEY OF THE UNKNOWN WARRIOR
In the final extract from his impossibly moving new book, RAF veteran John Nichol reveals how the remains of ONE anonymous fallen serviceman were chosen to represent ALL of Britain's First World War missing
Space billionaire returns to Earth with a splash
THE first non-astronaut to walk in space landed back on Earth yesterday after an epic five-day trip.
'I feel I'm having one of the greatest decades of my life'
DAVINA McCall is relishing fulfilling lifelong her 50s career ambitions, scooping an MBE and finding happiness with partner Michael Douglas.
Putin hands Iran nuclear secrets in return for ballistic missiles
FEARS were growing in the West last night that Russia gave Iran nuclear secrets in return for ballistic missiles to use in its bombardment of Ukraine.
William wishes Harry a happy 40th birthday
KATE and William sent greetings to Prince Harry on his 40th birthday yesterday as they followed the lead of the King.
