While Kevin Keegan wore a tracksuit - and his heart on his sleeve - the cultured Swede was impeccably dressed and softly spoken.
The appointment of the first foreign coach and a footballing aristocrat to the top job had an instant impact.
Few will recall Sven's debut match in 2001, a 3-0 friendly win over Spain with goals from Nick Barmby, Emile Heskey and Ugo Ehiogu plus a penalty save from sub goalkeeper Nigel Martyn.
But it was the start of a new era that took in highs and devastating lows.
Denne historien er fra August 27, 2024-utgaven av Daily Express.
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Denne historien er fra August 27, 2024-utgaven av Daily Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Spurs find their spark in second-half revival
VILLA GO UP IN SMOKE
Herbie puts aside personal pain to power past Samoa
HERBIE FARNWORTH put family heartache behind him to destroy Samoa - and then took aim at Australia.
£1m cable theft gang left BT users with no service
A GANG which stole nearly £1million of broadband cable and cut off communications for thousands, have been jailed for a total of 14 years.
Grieving dad demands lifetime ban for killer drink drivers
A HEARTBROKEN dad used an appearance on TV's Question Time to campaign for life bans for drink drivers who cause fatal crashes.
Harris surging in bellwether state as women shun her rival
KAMALA Harris is leading in Iowa where Donald Trump had held a huge lead and comfortably won in 2016 and 2020, a shock poll suggests.
Fans rally to aid Trump's dream
THOUSANDS of Donald Trump supporters paraded their patriotism for one of the former US President's final weekend election campaign rallies.
John Stapleton on Parkinson's...You learn to live with it
VETERAN TV journalist John Stapleton is philosophical about living with Parkinson's disease, saying: \"You can't escape these things as you grow older.\"
'I will keep on trying to end domestic abuse'
Camilla's pledge in landmark ITV film
Flood crowds throw mud at royal couple
ANGRY crowds heckled the King and Queen of Spain and pelted them with mud on a visit to a town devastated by floods.
'We ask for change to give us the choice, not to shorten our lives but to shorten our death'
LAWMAKERS have a once-in-adecade opportunity to change Britain's cruel and inhumane assisted dying laws, Dame Esther Rantzen says.
