While Kevin Keegan wore a tracksuit - and his heart on his sleeve - the cultured Swede was impeccably dressed and softly spoken.
The appointment of the first foreign coach and a footballing aristocrat to the top job had an instant impact.
Few will recall Sven's debut match in 2001, a 3-0 friendly win over Spain with goals from Nick Barmby, Emile Heskey and Ugo Ehiogu plus a penalty save from sub goalkeeper Nigel Martyn.
But it was the start of a new era that took in highs and devastating lows.
Denne historien er fra August 27, 2024-utgaven av Daily Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 27, 2024-utgaven av Daily Express.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
AI Fayed Abuse Probe: Police Investigating More Than 5 People Over Enabling Claims
A POLICE investigation has been launched into "more than five people" who may have helped former Harrods boss Mohamed AI Fayed in his alleged campaign of sexual abuse.
LEEDS SPEED IT UP
A top finish to remember icon
Stokes sees value in long game after skipping IPL
BEN STOKES admits he is approaching the home straight in \"the back end of my career\" after opting to skip a big payday in the Indian Premier League.
Bazball now approaching moment of truth
COOK BELIEVES NEXT YEAR IS PIVOTAL FOR RISKY STYLE
Girl Guides to earn badges by using AI
GIRL Guides aged four to 18 will take part in artificial intelligence-based activities and badges, backed by Google, to help them gain digital skills.
'Game-changer' injection fights asthma attacks
First breakthrough in 50 years
Ruth Langsford jets off to jungle
RUTH Langsford has flown down under to join I'm A Celebrity's spin-off show at the end of a \"tough year\" for the presenter.
Conall comes barrelling in
UK flooded again by third named storm of season
"Transformative' scanner to aid faster, earlier diagnoses
A SCANNER that will speed up treatment for thousands of patients was unveiled yesterday by Science Secretary Peter Kyle.
Heading home in the ruins
THOUSANDS of families started to head home to southern Lebanon yesterday on the first day of the Israel-Hezbollah ceasefire. Civilians flooded back into the former war zone.
