Queues started building at Taylor's first British venue on Wednesday.
And fans of the Look What You Made Me Do singer, right, haven't been holding back as they splash the cash at the Scottish Gas Murray field Stadium in Edinburgh.
Taylor, 34, has three gigs there tonight, tomorrow and on Sunday - as she kicks off the UK leg of her sell-out Eras tour.
But Swifties are happy to bag some memorabilia before they actually see her perform,even though Taylor merchandise is not exactly cheap.
Water bottles and posters are priced at £15, canvas tote bags cost £25. A Taylor T-shirt will set you back £40, a tour hoodie £70.
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