UK ATHLETICS will attempt to cash in on Keely Hodgkinson's rise to superstardom after the governing body confirmed another seven-figure loss in the last financial year.
Olympic champion Hodgkinson (left) is the odds-on favourite to be named Sports Personality of the Year following her 800m triumph in Paris.
And UKA bosses are determined to work closely with the Wigan wonder as they continue to battle out of a financial hole having been left £1.2million in the red for the year ending March 31.
Chief executive Jack Buckner is aiming to introduce a number of "innovations" - including around the annual London Diamond League - as the sport seeks to engage younger audiences.
Denne historien er fra November 13, 2024-utgaven av Daily Mirror UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 13, 2024-utgaven av Daily Mirror UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
KELLY CATES EXCLUSIVE When Dad's at home and gets worked up about what someone says... he will text me live on air
SIR KENNY DALGLISH becomes so riled by the opinions of pundits, he will text his presenter daughter while she's on air.
MOTD THE OLD DOO NEEDS SOME NEW TRICKS
Don't just put on a sub for Lineker... TV coverage of football has moved on...the show needs a whole tactical rethink
THE SPECIAL 2.0
Petit reckons Amorim can be as big a hit in Premier League as Jose and sweep United to glory
BOKS CLEVER
Reinach: Rassie's attention to detail gets us over finishing line
That's yer plot
Channel 5 ditches The Wives, with plenty of business left unfinished
KEE TO SUCCESS
Loss-making UKA plans to cash in on fame of golden girl Hodgkinson and get its finances back on track
PM pledges to cut emissions by 81%
But Starmer rules out enforcing lifestyle changes
'Our friendship would enrage AI Fayed... and that's fantastic
Alleged victims form bond after speaking out
Sir Chris: There's a lot of life left to live
Cancer-hit Olympian speaks of future
Despots make a deal
Putin and Kim deal ratified as Ukraine attack is predicted
