That’s the view of a leading sports finance expert ahead of a week which will see the first draw for the new 36-team format.
The tournament will feature four extra teams this season, with every club guaranteed at least eight matches.
Simon Chadwick, professor of sport and geopolitical economy at Skema Business School, believes UEFA’s tinkering is unlikely to stop there.
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Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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