EV brands need todo more for women
Evening Standard|February 15, 2024
"I'd rather poke my eyes out than try to get my head around electric cars," sighed a mum at my son's school gates last week. It's a common refrain: women don't like buying cars, and the thought of an electric car is even worse.
Erin Baker
EV brands need todo more for women

Why? The gender gap is huge when it comes to plugging in: a third of men are thinking about going electric, versus just a fifth of women, according to a recent Auto Trader report.

Of the thousands of drivers questioned, 16 per cent of men who responded owned an electric car, but just 7 per cent of women did. But why are women not spearheading the electric car revolution? Like all consumer choices, it comes down, primarily, to confidence.

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