Kanye backlash goes on as adidas reviews deal over ‘White Lives Matter’ row
Evening Standard|October 07, 2022
UNDER-FIRE RAPPER ACCUSES FIRM OF ‘STEALING’ HIS DESIGNS
John Dunne
Kanye backlash goes on as adidas reviews deal over ‘White Lives Matter’ row

ADIDAS is reviewing its Yeezy partnership with Kanye West days after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week.

The rapper was criticised after the slogan appeared on garments on the catwalk, with actor Will Smith’s son Jaden walking out of the show and supermodel Gigi Hadid branding him a “bully and a joke”.

The sportswear giant has now released a statement saying they are reviewing their business dealings with the outspoken musician.

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