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Mission rejects 2/7m bid by Ashcroft firm
Evening Standard|May 13, 2024
DIGITAL marketing group Mission today rejected a £27 million takeover bid from Brave Bison, a rival which is backed by former Tory Party deputy chairman Lord Ashcroft.
- Simon English
Mission rejects 2/7m bid by Ashcroft firm

Brave Bison is offering 29p a share, a bit higher than the 22.7p at which the shares opened today.

Mission said in a statement that "following consultation with its financial and legal advisers, [it] unanimously rejected the Possible Offer which it believes to be opportunistic and significantly undervalues the Group and its prospects". Mission shares are down 55% over the past year.

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Mission rejects 2/7m bid by Ashcroft firm
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