More and more customers watching budgets want to dine at home, says chief executive Simon Roberts.
"Customers are choosing to treat themselves to a night in. They want a Taste the Difference meal in front of Strictly," he said.
In the half-year to September overall sales rose 2.9% to £18.8 billion. But notably, grocery sales are up 10.1% while clothing sales fell 8.4%.
Analysts say that is due to a damp summer that saw Sainsbury's clothing range shunned.
Full-year profit should be between £670 million and £700 million - a boost to previous guidance.
But for the half-year profits fell 27% to £275 million, partly due to a one-off legal settlement in the previous year.
Roberts said: "We've never been more competitive on price and our focus on value, innovation and service is giving more customers more reasons to shop with us.
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Denne historien er fra November 02, 2023-utgaven av Evening Standard.
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