The £990 luxury mystery boxes driving Gen Z wild
Evening Standard|November 24, 2022
WHEN I meet Joe Wilkinson and Mario Maher they are packing Bottega heels and Givenchy bags into cardboard boxes ready for Black Friday tomorrow, when the fashion set will splurge £990 on them.
Joe Bromley
The £990 luxury mystery boxes driving Gen Z wild

 In exchange, customers get three super-luxe items - worth, in total, anywhere between £1,900 and £3,200. Bargain! But there's a kicker - buyers have no idea what they're going to get. Yes, the latest cost-ofliving-defiant trend is spending close to a grand on a Heat Mystery Box. It's a kind of luxury goods lucky dip and for Wilkinson and Maher, who founded the company three years ago, it's lucrative. "We're both from Sheffield," says Wilkinson.

"We like to cause a bit of a fuss." I'm sure you're thinking: what psychopath would buy clothes they haven't seen? Fair point.

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