FORMULA ONE revealed this morning that 124,113 people had come through the turnstiles simply to watch two practice sessions for the Australian Grand Prix - a record attendance.
Partly, it is the lure of the Australian contingent on the grid: Oscar Piastri and Daniel Ricciardo, not to mention adopted Aussie Valtteri Bottas, whose mullet-wearing, ute-driving antics have been causing a ripple this week.
But also it is the ongoing Drive to Survive effect and the monumental rise in the sport's popularity both on track and for those watching from the sofa back at home.
Those numbers are all the more remarkable in that this season has the makings of being another monumentally one-sided one, even though the indications in practice were that Charles Leclerc might at least push Max Verstappen to pole in qualifying tomorrow.
F1 has become obsessed with cracking the United States and, it has to be said, with three grands prix there, it has done so successfully.
Denne historien er fra March 22, 2024-utgaven av Evening Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 22, 2024-utgaven av Evening Standard.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Why are England wasting time waiting for Tuchel?
Winning the World Cup is the aim, so the new boss should start now
He's been shot, and punched by Mike Tyson, but British boxing's great survivor is back on top and aiming to rule the world
This is where the magic happens,\" reads a big neon sign scrawled across the entrance to the offices of arguably the most powerful man in British boxing today.
How Sketch went from 'obscene' to era-defining
After arocky start, the glamorous and infamous restaurant is now an institution
Money is worth less than time'
He's quit Fendi, but what will Kim Jones do next?
London's Roman Amphitheatre
Guildhall Yard, EC2V
Liberals didn't notice they'd lost relevance in the all-consuming digital sphere
There are many reasons why Donald Trump might have won the election last week.
Do we have to die?
One neuroscientist thinks the answer is no
How to have a magical Christmas in Edinburgh
From cosy cobblestone streets to abundant Yuletide goings-on, few cities rival the Scottish capital in creating Christmas whimsy.
London's best festive restaurants
The social season is upon us once more. These are the city’s most coveted Christmas venues, which need to be booked soon so as to not miss out on the tinsel and tipples.
Rag'n'Bone Man
I struggle with being recognised... I'll never really feel comfortable with it'