In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead.
"The key lies in treating AI as more than just a tool—but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
What tangible benefits does AI bring to the CMO?
For CMOs, the outcomes are clear—more effective strategies, faster delivery, greater customer satisfaction, a competitive edge, and improved ROI with reduced marketing inefficiencies. AI empowers marketers to shift from reactive to predictive strategies, helping them stay ahead in an increasingly competitive landscape.
How can organisations convert that speed into customer value?
Speed is a big advantage of AI, but the real value emerges only when it is closely aligned with a business's strategic priorities. When executed effectively with robust governance and quality data—you achieve results that deliver substantive business impact.
Denne historien er fra January 01, 2025-utgaven av Financial Express Ahmedabad.
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Denne historien er fra January 01, 2025-utgaven av Financial Express Ahmedabad.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Bajaj Auto's EV charge
LAUNCH OF MASS MARKET SCOOTERS PAYS OFF
Special category visa for foreign students
INDIA HAS LAUNCHED two special category visa for international students intending to pursue higher education in academic institutions in the country.
Stars who couldn't walk the talk
IN THE END, just one Indian could get on top of the dias at the presentation ceremony of Border-Gavaskar Trophy (BGT). Jasprit Bumrah, the captain and the man of the series.
Indian-Origin IT Companies Corner a Fifth of H-1B Visas
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A win-win solution
Platform becomes match-maker for India Inc & startups
No need to run an air purifier and room heater at the same time
It heats in winter and purifies indoor air all year round
Track kids' location in real-time
A 4G smartwatch with large display and GPS tracking
A handy tool to make your voice louder
Simple plug and play design adds to its ease of use
Readying talent for the AI era
GenAI industry to add 1 million new jobs by 2028
Man magnet: Is this the most handsome bike in India?
THOSE TWIN parking lights that look like jet engines of Messerschmitt Me 262, that calligraphy on the sides where it says 'Goan Classic', those whitewall tyres, and those raised handlebars... if all this isn't art on wheels, what is?
