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Financial Express Ahmedabad|December 18, 2024
When should a brand stop trying to jolt the audience?
PALLABI DEY PURKAYASTHA

AT-HOME SALON services provider Yes Madam invited employees to participate in a stress-related survey at work recently, then pretended to pink-slip them for being stressed, only to reveal later it was all for a noble cause—awareness of stress at workplace.

Just weeks earlier, Zomato CEO Deepinder Goyal stirred controversy with a job ad for Chief of Staff, unapologetically advertising that the role required candidates to pay a ₹20 lakh "fee" and work for free for the first year. He later clarified that the pay-to-work fee was added to the job requirement more as a screening tool.

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Denne historien er fra December 18, 2024-utgaven av Financial Express Ahmedabad.

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