LOOKING AT THE transformation of B2B marketing this year, there's one priority that stands out for me: creating content that buyers relate to. Especially in a market as diverse as India, there's nothing more important than showing your audience that they matter to you. In the year ahead, as B2B marketers continue to prioritize ROI, those who pay equal importance to building trusted relationships will be truly successful.
Here are the big predictions that will chart the path to success in 2025:
Denne historien er fra January 01, 2025-utgaven av Financial Express Bengaluru.
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Denne historien er fra January 01, 2025-utgaven av Financial Express Bengaluru.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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CAG red flags expenses by firm behind RRTS
Matter Under Investigation
Court Acquits Khaleda Zia in 10-Year-Old Sabotage Case
A court in Bangladesh acquitted BNP Chairperson and former prime minister Khaleda Zia on Wednesday in a sabotage case filed in the southeastern Cumilla district 10 years ago.
Netflix posts a record quarter thanks to sports, 'Squid Game'
NETFLIX CLOSED 2024 with its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game.
Slow growth in foldable phones demand: Oppo
CHINESE SMARTPHONE MAKER Oppo said the company is not keen on launching foldable phones in India presently as the demand is yet to pick up for the product segment across the industry.
Retail space leasing in malls falls 10% in 2024
LEASING OF RETAIL spaces in shopping malls and high streets fell 10% last year to 6.4 million sq ft across eight major cities due to supply constraints, from 7.1 million sq ft in 2023, according to CBRE.
H-1Bs fill key skills gap: Nasscom
Reducing Reliance
Healthcare gets tech booster dose
AI, ML and IoT can make healthcare more inclusive
Israel-Hezbollah truce set to extend beyond next week
THE CEASEFIRE AGREEMENT that paused the war between Israel and the Hezbollah militia in Lebanon will likely be extended when it expires next week, according to several people familiar with the matter.
Hints at Possible Russia Sanctions if Ukraine Issue Fails
US PRESIDENT DONALD Trump has said he is ready to meet his Russian counterpart Vladimir Putin anytime, but at the same time warned that he would likely impose sanctions on Russia if the latter does not come to the negotiations table on the issue of Ukraine.
Jute MSP increased by 6% to ₹5,650/quintal
THE CABINET COMMITTEE on economic affairs on Wednesday hiked the minimum support price (MSP) of raw jute by 6% to ₹5,650/quintal for the 2025-26 marketing season.
