Heritage storyteller and photographer Maroof Umar, better known as Maroof Culmen, with a community of 520,000 followers (and growing) on Instagram, has almost become synonymous with the culture of Lucknow. In a conversation with Garima Sadhwani, he talks about his creative process, the language of aesthetics, and his love for Awadh. Edited excerpts:
Your content showcasing Awadh's heritage is an inspiration to many folks on the internet, but what inspired you to start documenting these stories, monuments, and traditions?
My inspiration stems from the childhood stories my mother used to tell me, weaving intricate tales of Lucknow's history and culture. Those stories shaped my perspective and instilled in me a deep love for the city and its heritage. Awadh, with its unparalleled blend of Ganga-Jamuni tehzeeb, its architectural marvels, its food, and its people, feels like a living museum. The charm of capturing stories from this region lies in its unassuming beauty and its ability to keep surprising you. Every corner has a tale waiting to be told.
Your videos often show us the history and story behind the food, textiles, and monuments we're so used to seeing around us. What's the process of crafting these videos like? Does a lot of research go behind them?
Denne historien er fra January 05, 2025-utgaven av Financial Express Bengaluru.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 05, 2025-utgaven av Financial Express Bengaluru.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Top IITs See a Drop in Campus Placements
● More students likely getting jobs independently
Top IITs see a drop in campus placements
• More students likely getting jobs independently
US set to lift curbs on Indian nuclear entities
EYEING DEEPER ENERGY TIES
ICC explores two-tier Test cricket system
ICC chief Jay Shah will meet Cricket Australia chair Mike Baird and his England counterpart Richard Thompson to discuss the finer points
Centre eyes private capital for $107-bn grid expansion
INDIA IS ASKING states to attract more private capital to accelerate the expansion of its power transmission network, part of a plan to revamp the country's grid and accommodate more clean power.
Dam over Brahmaputra not to impact water flows to India
CHINA ON MONDAY reiterated its plan to build the world's biggest dam over the Brahmaputra River in Tibet near the Indian border, saying the planned project has gone through rigorous scientific verification and will not have any negative impact on downstream countries -- India and Bangladesh.
D-Street catches flu
Headwinds for markets at the start of the year include higher US 10-year yields and a stronger dollar, the potential imposition of additional US tariffs on Asia-Pacific economies, and elevated economic policy uncertainty and geopolitical risk, Goldman Sachs strategists said in a note while trimming the MSCI Asia Pacific ex-Japan index's target to 620 from 630, as per a Bloomberg report.
D-Street catches flu
HEADWINDS FOR MARKETS at the start of the year include higher US 10-year yields and a stronger dollar, the potential imposition of additional US tariffs on Asia-Pacific economies, and elevated economic policy uncertainty and geopolitical risk, Goldman Sachs strategists said in a note while trimming the MSCI Asia Pacific ex-Japan index's target to 620 from 630, as per a Bloomberg report.
Q-comm boost to gig worker hiring in 2025
THE HIRING BOOM will be driven by the expansion of dark stores, fuelled by new entrants and increased investments from established players.
Banks, NBFCs See Hit to...
THESE SUBSIDIARIES THEN use the data to approach the customer and offer products and services such as insurance, mutual funds, demat accounts and other related financial solutions.
