Nissan turns to Honda to steer India operations out of crisis
Financial Express Bengaluru|December 31, 2024
Nissan faces decline in market share and fewer dealerships
SWARAJ BAGGONKAR Mumbai, December 30

NISSAN WILL BE betting high on the proposed merger with Honda to resuscitate India operations where it is hit by twin problems of market share slide and shrinking dealership size.

The Japanese company, set to mark two decades of presence in India in 2025, has reached an all-time low market share of 0.65% as of the end of November, according to data from the Society of Indian Automobile Manufacturers.

With SUVs Magnite and X-Trail, Nissan offers just two models in India, the smallest portfolio by any carmaker in the country.

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