Whether a self-propelling inspiration or a self-destruction toolkit, the jury can indeed be out on Noah Kagan's DIY prescription. Although the intent is consistently bullish and occasionally action-provoking, the overt simplification must be viewed with suitable caution. Especially in this 'fake it till you make it' era of projective entrepreneurism, that has been the bane of many.
The narrative begins with a simple three-step process for business success: To find a problem that can be solved, to then craft a million dollar-plus business solution backed by market research and, finally, to spend no money to validate the prospect. Kagan speaks eloquently about the many who have benefitted from this wisdom—Michael Osborne in real estate, Jennifer Jones with cookies, Daniel Reifenberg in the tutoring business, among others. Each, especially himself, has conquered the monumental two-tier barrier of 'Fear of Starting' and 'Fear of Asking'.
True to the overall oscillation between depth and triviality, the origins of some great businesses are overly simplified. Apple (two guys wanting a computer kit to carry), Facebook (a weekend project), Google (research project), and Airbnb (living rooms doubling as bedrooms). His very own AppSumo makes this venerable list, a good place to get deals on software. Throughout the narrative this pattern continues—the postponement of hard-nosed analysis for catchy colloquialism.
Denne historien er fra December 15, 2024-utgaven av Financial Express Chandigarh.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 15, 2024-utgaven av Financial Express Chandigarh.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
White-collar hiring up 9% in December
AI/ML, OIL & GAS, FMCG MAJOR GROWTH DRIVERS
Manu, Gukesh Among 4 to Be Awarded Khel Ratna
DOUBLE OLYMPIC-MEDAL-LIST Manu Bhaker and chess world champion D Gukesh were among four winners of the Major Dhyan Chand Khel Ratna award announced by the Sports Ministry, which also named an unprecedented 17 para-athletes in the list of 32 Arjuna awardees to honour their resounding success at the Paris Paralympics.
Climate change mitigation needs funding
At the fourth edition of the IE Thinc: CITIES series, presented by The Indian Express with Omidyar Network India and moderated by Amitabh Sinha, Editor (Climate and Science), panellists discussed how municipal bodies can leverage capital markets to solve climate-related problems
Captain Rohit to miss Sydney Test, 'opts to rest'
THE EARLY HINT of India captain Rohit Sharma sitting out of the final Test of the Border-Gavaskar Trophy at Sydney came from head coach Gautam Gambhir.
Norms for capex release...
THE BALANCE OF ₹55,000 crore is untied advances to states for projects identified by the states.
Indices soar nearly 2%
EQUITY INDICES OF China, Hong Kong, and Thailand declined by up to 2.66%, while Indonesia (up 1.18%), Australia (up 0.53%), and Singapore (up 0.35%) ended with gains.
Rein in tax terrorism
WE NEED A TRANSPARENT SYSTEM THAT CURBS LITIGATION AND A QUICK RESOLUTION PROCESS
When big idea met big tech
AI IN ADVERTISING
A 'Made in China' crisis awaits big auto
When Jaguar's \"COPY nothing\" brand reboot hit late last year, one self-styled car enthusiast replied on X: \"What the actual hell is this?\" Jaguar's response: \"The future.\" That remains to be seen. But the ad, unfamiliar and unsettling, does at least work as a portent of what's coming for the global auto industry.
H-1B Visa Flip-Flop
Trump must convince hardliners that giving US access to the world's best and brightest is essential to its future
