In today's increasingly conscious world, brands are no longer judged solely by their products or profits but by their values and actions. Philanthropy has become a powerful way for businesses to create a positive image, showing that their commitment to social responsibility goes beyond profit.
By investing in good causes, companies not only contribute to societal welfare but also build a brand that resonates with compassion, integrity, and purpose. This has become more relevant as consumers, employees, and stakeholders seek out firms that share their desire for social impact.
Denne historien er fra December 11, 2024-utgaven av Financial Express Chennai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra December 11, 2024-utgaven av Financial Express Chennai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
EY case puts spotlight on white-collar labour laws
● Decades-old laws largely focused on blue-collar workers
Pushpa 2 hits ₹1,000-crore milestone at global BO
ALLU ARJUN'S PUSHPA 2: The Rule has hit the milestone of ₹1,000 crore at the global box office in just six days, making it the fastest Indian film to register the feat.
Why international stars are pulling out of Hockey India League en masse
THE NO-SHOW
US hotels welcome Indian tourists with chai, samosa
POST-COVID BOOM
Credit card issuance slows in Q1: Report
THE ISSUANCE OF new credit cards in the first quarter of FY25 declined by over 34% compared to the same period last fiscal—to 4.4 million from 6.7 million—according to the latest CreditScape report by CRIF High Mark.
MFs, pension funds must be active in corp bond market: Setty
STATE BANK OF India (SBI) chairman C S Setty on Wednesday called for active participation of mutual funds and pension funds in the corporate bond market.
Sebi notifies tighter insider trading rules
The Securities and Exchange Board of India (Sebi) has notified the expansion of the definition of \"connected persons\" who have access to price-sensitive information, with effect from December 5.
Equirus Wealth crosses ₹10K cr in assets under management
Equirus Wealth on Wednesday said it has surpassed ₹10,000 crore in assets under management (AUM).
Prioritising inclusion in social networking
Famm Connect acts as a LinkedIn for the LGBTQ+ community
Early detection to prevent TB spread
• AI-led solutions help screening for the disease
