It win multiple awards at various industry forums including 5 Golds at the SAMMIE 2024 that honours the best social media brands. Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, speaks with Pallabi Dey Purkayastha about the capabilities the agency is honing to keep up with the evolving technology landscape.
Edited excerpts: Large advertising holding companies have been acquiring, investing in, or launching data outfits to meet the needs of their clients. So what do today's clients really want?
Clients are evolving and their expectations have grown significantly in terms of integration and immediacy. Today, they seek a one-stop shop that offers creative solutions while executing campaigns across multiple mediums—be it digital, TV, influencer marketing, or activations. Data-driven creativity is increasingly at the forefront, allowing us to craft real-time insights that inform our campaigns. Unlike traditional focus groups, we're leveraging live audience data to understand what resonates. While technology provides the foundation for precision, our solutions are powered by human intuition, ensuring creativity remains at the heart of everything we do.
What capabilities does an agency require today to amplify campaigns across channels?
Denne historien er fra December 11, 2024-utgaven av Financial Express Delhi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra December 11, 2024-utgaven av Financial Express Delhi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Pushpa 2 hits ₹1,000-crore milestone at global BO
ALLU ARJUN'S PUSHPA 2: The Rule has hit the milestone of ₹1,000 crore at the global box office in just six days, making it the fastest Indian film to register the feat.
US hotels welcome Indian tourists with chai, samosa
POST-COVID BOOM
Why international stars are pulling out of Hockey India League en masse
IN OCTOBER, WHEN the Hockey India League (HIL) player auctions were held, 96 international stars were snapped up by eight men and four women franchises. Now, with a fortnight left for the competition to begin, more than one-fourth of them have pulled out.
EY case puts spotlight on white-collar labour laws
● Decades-old laws largely focused on blue-collar workers
Rupee gains 2p to settle at 84.83
THE RUPEE GAINED 2 paise to close at 84.83 against the US dollar on Wednesday, a tad above its all-time low level, amid rising expectations of a shift in the Reserve Bank's monetary policy stance following the appointment of Sanjay Malhotra as the new governor.
Equirus Wealth crosses ₹10K cr in assets under management
Equirus Wealth on Wednesday said it has surpassed ₹10,000 crore in assets under management (AUM).
MFs, pension funds must be active in corp bond market: Setty
STATE BANK OF India (SBI) chairman C S Setty on Wednesday called for active participation of mutual funds and pension funds in the corporate bond market.
Sebi notifies tighter insider trading rules
WIDENING THE NET
Prioritising inclusion in social networking
Famm Connect acts as a LinkedIn for the LGBTQ+ community
Making digital work for women
● UPI's ease of use allows them to expand business
