THREE YEARS AGO, a line from the Allu Arjun-starrer Pushpa: The Rise went viral, forcing cine-goers to take note. Pushpa flower nahin, fire hain were among dialogues that scorched the box office, sparking off a trend: The rise of south films.
In the three years since the first installment of Pushpa (in December 2021), the craze for south movies has grown significantly. In 15 days of its release on December 5, Pushpa 2 crossed the ₹1,000-crore mark in box office collections in India, with around 60% coming from the Hindi version and the rest from south Indian languages including its language of origin Telugu.
If one takes a deeper dive at the trend over the last three years, then three south films have crossed the ₹1,000-crore mark within a fortnight. This includes KGF: Chapter 2 and RRR in 2022 and Kalki 2898 AD in 2024. 2023 was a year when Bollywood struck back with Shah Rukh Khan's Pathaan and Jawan doing over a ₹1,000 crore in earnings within a fortnight.
"This underscores the craze of south films in Hindi-speaking states," Komal Nahta, trade analyst, said. Distributors and exhibitors couldn't agree more.
Denne historien er fra December 28, 2024-utgaven av Financial Express Delhi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 28, 2024-utgaven av Financial Express Delhi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Hallucinatory AI May Not Necessarily Be a Bad Thing
The smart machines, it turns out, are dreaming up riots of unrealities that help scientists track cancer, design drugs, and even win the Nobel Prize
Putin Apologizes for 'Tragic' Azerbaijani Airplane Crash
But stops short of admitting airliner was shot down
Genome reveals how a small group burst out of Africa
DNA from European fossils dating back 45,000 years offers new clues to how our species spread across the world
Across the Aisle
Commentators described the BJP-led government as a 'minority' government that will force Mr Modi to be more circumspect and restrained. I did not share that view. They thought that Mr Modi will be more deferent to Parliament, but that too was belied by the Winter session. Apparently, on Mr Modi's instructions, the ministers and MPs carried on in the usual aggressive way, showed scant respect to Parliamentary rules and conventions, and rode roughshod over the Opposition
Defiant push to change Constitution
PM Narendra Modi enjoyed the same support of the people as in 2014 and 2019 Lok Sabha elections
What does the future hold for out-of-form India captain Rohit Sharma?
STEVE SMITH WAS said to be a shadow of his best self before he scored a long overdue hundred against India in the Brisbane Test.
Individualised AI Tools
According to the Info-Tech Research Group report, more and more organisations will also be pursuing building their own AI tools.
Biotech Advancements
Recent breakthroughs in the field of biotechnology are expected to provide solutions for dominant problems in 2025.
Adani Green Forms New Subsidiary for Renewables
ADANI GREEN ENERGY on Saturday incorporated a new wholly owned subsidiary, Adani Green Energy Sixty Eight Limited.
Scindia Meets FM to Discuss India Post's Profitability Path
Communications Minister Jyotiraditya Scindia has met finance minister Nirmala Sitharaman to discuss India Post's path to profitability, an official release said on Saturday.
