THE OMNICOM-INTERPUBLIC COMBINE can topple WPP after becoming the world's largest advertising agency network. But not in India. Globally, Omnicom ($20.2 bn) is the bigger of the two partners ($10.9 bn); but in India, "IPG is at least three times larger than Omnicom, and WPP is double the size of IPG. Together, they will be a credible threat to WPP's dominance but they would still not make it to the No 1 spot," says an industry veteran.
Deals of this scale are never straightforward despite the initial euphoria. Individual agency brands have to compete with each other for clients as their parent firms fight for self-preservation, hamstrung by cost-cutting clients on the one hand and trespassing tech companies on the other.
Denne historien er fra December 10, 2024-utgaven av Financial Express Delhi.
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Denne historien er fra December 10, 2024-utgaven av Financial Express Delhi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Pushpa 2 hits ₹1,000-crore milestone at global BO
ALLU ARJUN'S PUSHPA 2: The Rule has hit the milestone of ₹1,000 crore at the global box office in just six days, making it the fastest Indian film to register the feat.
US hotels welcome Indian tourists with chai, samosa
POST-COVID BOOM
Why international stars are pulling out of Hockey India League en masse
IN OCTOBER, WHEN the Hockey India League (HIL) player auctions were held, 96 international stars were snapped up by eight men and four women franchises. Now, with a fortnight left for the competition to begin, more than one-fourth of them have pulled out.
EY case puts spotlight on white-collar labour laws
● Decades-old laws largely focused on blue-collar workers
Rupee gains 2p to settle at 84.83
THE RUPEE GAINED 2 paise to close at 84.83 against the US dollar on Wednesday, a tad above its all-time low level, amid rising expectations of a shift in the Reserve Bank's monetary policy stance following the appointment of Sanjay Malhotra as the new governor.
Equirus Wealth crosses ₹10K cr in assets under management
Equirus Wealth on Wednesday said it has surpassed ₹10,000 crore in assets under management (AUM).
MFs, pension funds must be active in corp bond market: Setty
STATE BANK OF India (SBI) chairman C S Setty on Wednesday called for active participation of mutual funds and pension funds in the corporate bond market.
Sebi notifies tighter insider trading rules
WIDENING THE NET
Prioritising inclusion in social networking
Famm Connect acts as a LinkedIn for the LGBTQ+ community
Making digital work for women
● UPI's ease of use allows them to expand business
