Has the 'Indian' car brand come of age?
Financial Express Hyderabad|December 23, 2024
Consumers are no longer hung up on global badges
VIKRAM CHAUDHARY

Škoda Auto Volkswagen India last week started production of the Kylaq, Škoda's third locally developed model following the Kushaq and Slavia, at the Pune manufacturing plant. The first deliveries to local customers is scheduled for January 2025.

Next year, Mahindra will start deliveries of BE 6 and XEV 9e electric SUVs - priced ₹20-30 lakh on-road - and Tata Motors is expected to drive in Sierra EV, Safari EV, and Avinya luxury EV whose price might touch ₹40 lakh.

Apart from regulars Maruti and Hyundai, Tata Motors' Punch and Nexon were among the Top 5 brands sold in November and ranked third and fourth.

Back in 2011, when Maruti Suzuki launched the luxury car Kizashi, it bombed. It was the carmaker's second failure, after the Grand Vitara luxury SUV in 2007. "Both were overpriced, but both were also perceived to be 'Indian' despite their Japanese roots," a former company employee told FE.

Denne historien er fra December 23, 2024-utgaven av Financial Express Hyderabad.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 23, 2024-utgaven av Financial Express Hyderabad.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FINANCIAL EXPRESS HYDERABADSe alt
Financial Express Hyderabad

Will take back control of Panama canal, says Trump

PRESIDENT-ELECT DONALD Trump said Saturday that the Panama Canal is charging \"exorbitant prices and rates of passage\" on US naval and merchant ships, and he demanded that fees be lowered or else Panama should return the canal to the U.S.

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

Musk's Trump trade makes Tesla a winner with $570-billion rally

EARNINGS, REVENUE EXPECTATIONS PLUNGE

time-read
2 mins  |
December 23, 2024
Financial Express Hyderabad

It's slow going at Indiamart

THE B2B PLATFORM IS WORKING TO STABILISE OPERATIONS

time-read
3 mins  |
December 23, 2024
Financial Express Hyderabad

Israeli strikes kill 17 Palestinians in Gaza

ISRAELI MILITARY STRIKES across the Gaza Strip killed at least 17 Palestinians, eight of them at a school sheltering displaced families in Gaza City, medics said, as the Israeli military ordered the evacuation of a hospital in the north.

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

Scott Boland & the 'stolen generation'

ONLY IN HIS mid-20s, did the 35-year-old Scott Boland, Australia's fast bowler set to play in the fourth Test against India, realise his aboriginal origins.

time-read
2 mins  |
December 23, 2024
Financial Express Hyderabad

ISRO to study how crops grow in space on PSLV-C60 mission

DEMONSTRATION OF SEED germination in outer space, a robotic arm to catch a tethered debris there, and testing of green propulsion systems are some of the experiments planned on the POEM-4, the fourth stage of ISRO's PSLV rocket that remains in orbit after launching a satellite.

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

'If it is business as usual, Viksit Bharat by 2047 will not happen'

Raghuram Rajan, former RBI governor, in an interview with Udit Misra, speaks on a wide variety of topics, ranging from inflation to GDP growth to the impact of possible global trade war under President Trump's second term. Excerpts:

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

26 members enter startup billionaire club in 2024

Fifty-year-old Supam Maheshwari, an IIM Ahmedabad alumnus, founded the online platform for babycare products FirstCry after selling an e-learning company that he had set up.

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

Smartphone exports set to top ₹1.70 L cr

THE SMARTPHONE INDUSTRY added exports worth ₹2.87 lakh crore during this period.

time-read
1 min  |
December 23, 2024
Financial Express Hyderabad

Broker strength falls 40% on compliance burdens

Chordia termed the arrangement a win-win, adding that \"clients continue to get services from the same person as before while getting access to superior technology platforms and products\".

time-read
1 min  |
December 23, 2024