Chief marketing officers (CMOs) are no longer shooting in the dark when it comes to understanding consumer behaviour, preferences, and market trends. In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead. "The key lies in treating AI as more than just a tool – but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
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Hluman rolled out for complex workflows
ARTIFICIAL INTELLIGENCE (AI) SOLUTIONS provider Inspira Enterprise and AI platform developer Humans.ai have teamed up to unveil their latest offering for businesses: Hluman, an AI robot.
Projects unveiled by PM are joint ventures with state: Kejriwal
As Prime Minister Narendra Modi inaugurated key infrastructure projects in Delhi on Sunday, Aam Aadmi Party chief and former chief minister Arvind Kejriwal called them 'joint ventures' with the Centre and said it was proof that the government in the city works only for its citizens.
PLI Schemes Aid Import Substitution: MSMEs, Too, Among Gainers
PRODUCTION-LINKED INCENTIVE (PLI) schemes have generated investments to the tune of ₹1.46 lakh crore so far, with large-scale electronics manufacturing, pharmaceuticals, food processing and telecom & networking products, being the top gainers.
FDI in India growing rapidly, says Goyal
FDI inflows into the country are surging, with investors from the West Asia, Japan, European Union, and the US recognising India's status as a top investment destination, driving rapid economic growth and generating millions of new jobs, commerce and industry minister Piyush Goyal has said.
CII Wish List: Budget Should Lay Emphasis on Employment Creation
To boost productivity and foster inclusive growth, the Confederation of Indian Industry (CII) has recommended that the government prioritise employment generation as a central theme in the Union Budget for FY26.
OMCs may see muted refining margins in FY26
Slippery Path
Direct benefit transfers top ₹4 lakh crore so far this fiscal
Headroom to improve spending quality
Agri credit scales new high, to cross ₹28 lakh cr in FY25
Seen up 10%; formalisation of rural credit aids process
No check-in for unwed couples at Oyo hotels
TRAVEL BOOKING MAJOR Oyo has launched a new policy for partner hotels, starting this year from Meerut in Uttar Pradesh, whereby unmarried couples will no longer be welcomed to check in.
Chinese Dam on Table for Sullivan's India Visit
AI, civilian nuclear cooperation, space may also be taken up
