Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
The deal, announced on Monday, is expected to attract regulatory scrutiny as it seeks to merge the world's third-largest ad buyer, Omnicom, with the fourth-largest: Interpublic. Both firms are based in New York.
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Denne historien er fra December 10, 2024-utgaven av Financial Express Kochi.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Treesa-Gayatri duo aspires to impress at World Tour Finals
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Top Google India searches: IPL, World Cup, elections
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India outshines global peers in hiring trends, IT takes the lead
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S&P Global: India set for 'resilient' growth in 2025
RIDING ON URBAN CONSUMPTION
Long live shared value
WHEN PROFIT MEETS PURPOSE AND IMPACT FUELS INNOVATION, THE REAL MAGIC HAPPENS
Philanthropy can help build positive brand image
Philanthropy can help build positive brand image
Safeguarding steel
A blunt instrument to curb imports won't address the travails of the industry
