Only the second such store in India (the first one was launched in Pune some months ago), it stands out because it sells everything but motorcycles! We talked to Yadvinder Singh Guleria, chief commercial officer, Royal Enfield, who shared the rationale behind this new range of brand stores:
Why are there no motorcycles at a motorcycle company's store?
We are not just a motorcycle company, but have evolved into a 'motorcycling brand'—we started our apparel business in 2014, and have seen that there are a lot of customers who don't ride our bikes, but love our clothing, shoes, jackets, goggles, gloves, etc.
Denne historien er fra December 14, 2024-utgaven av Financial Express Lucknow.
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Denne historien er fra December 14, 2024-utgaven av Financial Express Lucknow.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
White-collar hiring up 9% in December
Jobs Update
Manu, Gukesh Among 4 to Be Awarded Khel Ratna
DOUBLE OLYMPIC-MEDAL-LIST Manu Bhaker and chess world champion D Gukesh were among four winners of the Major Dhyan Chand Khel Ratna award announced by the Sports Ministry, which also named an unprecedented 17 para-athletes in the list of 32 Arjuna awardees to honour their resounding success at the Paris Paralympics.
Climate Change Mitigation Needs Funding
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Captain Rohit to miss Sydney Test, 'opts to rest'
THE EARLY HINT of India captain Rohit Sharma sitting out of the final Test of the Border-Gavaskar Trophy at Sydney came from head coach Gautam Gambhir.
Norms for capex release...
THE BALANCE OF ₹55,000 crore is untied advances to states for projects identified by the states.
Indices soar nearly 2%
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Rein in tax terrorism
WE NEED A TRANSPARENT SYSTEM THAT CURBS LITIGATION AND A QUICK RESOLUTION PROCESS
When Big Idea Met Big Tech
AI IN ADVERTISING
A 'Made in China' crisis awaits big auto
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Lessons from Manmohan Singh
Singh, as an RBI governor living through the permissive 1980s, understood the value of fiscal conservatism and implemented it as finance minister
