Myntra's in vogue with M-Now
Financial Express Lucknow|December 16, 2024
QUICK COMMERCE WILL HELP THE PLATFORM ADD CONSUMERS
SHANTHI
Myntra's in vogue with M-Now

Myntra ended FY24 in style by posting a profit of ₹31 crore and swinging into the black from a staggering loss of ₹782 crore in the previous year. With the launch of M-Now, a quick-commerce service that promises delivery in 30 minutes to two hours, the fashion e-tailer is cashing in on a new trend.

M-Now is probably more a need than a choice. The fact is q-commerce players are widening their assortments to include not just innerwear and athleisure but also top and bottom wear and kidswear. In fact, Blinkit, Zepto and Instamart are offering ethnic wear in alliance with FabIndia and Manyavar. That puts the fashion e-tailers in a bit of a spot.

But Myntra is in a good place. As Kruthya Madappa, Partner, 3One4 Capital observes, scaling D2C and international brands on the platform has helped it gain market share in the last 12-18 months. Their contribution has grown from low single-digit percentages in H1 of 2022 to about 10-15% in 2024.

"Myntra Beauty, in particular, has reported about a 3x growth," Madappa points out. That would help in the q-commerce space too.

In general, as Anand Ramanathan, partner, consumer products and retail sector leader, Deloitte, says q-commerce is becoming crucial for fashion retailers as consumer expectations are evolving as are market dynamics. "Modern shoppers demand fast and convenient shopping experiences," he observes.

Denne historien er fra December 16, 2024-utgaven av Financial Express Lucknow.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 16, 2024-utgaven av Financial Express Lucknow.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FINANCIAL EXPRESS LUCKNOWSe alt
Financial Express Lucknow

Film fest raises toast to women, Kerala hopes industry follows

WHEN SHE SET out to direct her first feature film, Adithya Baby had an army of university classmates as her cast and crew.

time-read
2 mins  |
December 22, 2024
Financial Express Lucknow

AAP rejects claims of nod to prosecute Kejriwal

AAM AADMI PARTY leaders in Delhi, including chief minister Atishi, on Saturday rejected claims that Lieutenant Governor VK Saxena has granted sanction to the Enforcement Directorate to prosecute party supremo Arvind Kejriwal in the alleged excise policy scam.

time-read
1 min  |
December 22, 2024
Financial Express Lucknow

A 'second tree of life' could wreak havoc, scientists warn

Research on altering fundamental DNA, protein structures could lead to synthesis of lethal organisms

time-read
3 mins  |
December 22, 2024
Financial Express Lucknow

How to repair the planet? An answer hides in plain sight

What if we're looking at environmental problems the wrong way? What if we tackled them as a whole, instead of individually?

time-read
2 mins  |
December 22, 2024
Financial Express Lucknow

Big blows for the Constitution

Congress but Indira Gandhi apologized and vowed that Emergency would never be repeated. A commemoration of 75 years of adoption of the Constitution in Parliament.

time-read
2 mins  |
December 22, 2024
Financial Express Lucknow

Get informed on inflammation

We all know about anti-inflammatory diets, but do we know inflammation?

time-read
2 mins  |
December 22, 2024
Financial Express Lucknow

The 2025 gadget sneak preview

Gadgets and tech advancements to look out for in 2025

time-read
1 min  |
December 22, 2024
Financial Express Lucknow

More women reporting crimes against them is welcome change

When I joined in 1981, I was the only woman in my batch. I was made to feel unwelcome by my batchmates in the National Police Academy.

time-read
3 mins  |
December 22, 2024
Financial Express Lucknow

Indian bizman gets top Bahrain award

INDIAN BUSINESSMAN RAVI Pillai has been awarded Bahrain's prestigious national honour, the Medal of Efficiency, in recognition of his significant contributions to the progress and development of the kingdom, making him the only foreign national to receive the title.

time-read
1 min  |
December 22, 2024
Financial Express Lucknow

NPS assets under management may touch ₹15 lakh crore by end of FY25

THE ASSETS UNDER MANAGEMENT (AUM) of the National Pension System (NPS) are expected to touch ₹15 lakh crore by the end of FY25, registering a growth of 28% from ₹11.72 lakh crore as on March 31 this year, said Deepak Mohanty, chairman, Pension Fund Regulatory and Development Authority (PFRDA), in a media interaction on Saturday.

time-read
1 min  |
December 22, 2024