1.4 billion shoppers log in for Flipkart's festive sale
Financial Express Mumbai|October 16, 2023
E-COMMERCE GIANT FLIPKART said it has recorded 1.4 billion customer visits over the eight days of its festive sale, with sellers seeing 2.5x growth in their businesses as compared to usual business days.
AYANTI BERA

Flipkart's Big Billion Days sale began on 8th October, with early access available to its premium members since the day before. Early data from rival e-commerce sites such as Amazon and Meesho, which hosted their festive sale events last week, also indicate a significant surge in consumer demand.

Flipkart said its top-selling products came from categories such as televisions, audio devices, smartphones and grooming products.

"Choices in Smartphones, Laptops, Tablets and Home Appliances indicate a strong premiumisation trend PAN-India this year," the company said in a media statement.

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