Above-normal monsoon forecast boosts FMCG firms' rural hopes
Financial Express Mumbai|April 16, 2024
THE PREDICTION OF good rains this year could spur rural recovery, fast-moving consumer goods (FMCG) companies said on Monday after the India Meteorological Department (IMD) forecast an above-normal monsoon this year.
VIVEAT SUSAN PINTO

This is the second forecast of a good monsoon for calendar year 2024. Private weather agency Skymet said last week the country would see normal monsoon rainfall, touching 102% of the longperiod average (LPA). IMD has forecast rainfall at 106% of the LPA.

The prospect of good rainfall is a relief for farmers, companies and consumers alike who have been grappling with uneven rainfall, El Nino conditions and food inflation over the last few years.

The flip side of a normal or above-normal rainfall, say some experts, is the likelihood of flooding in urban and rural areas, which could also hurt the harvest season.

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