IN A VIDEO released on his 41st birthday last week, Allu Arjun roars: "Ab rule Pushpa ka". His followers are, of course, tweeting back in approval. That's predictable for a megastar who began as a child artiste in the film 'Vijetha' in 1985 and rose to dizzy heights of popularity all over India after the stupendous success of 'Pushpa: The Rise'in 2021.
For the sequel (Pushpa, The Rule) to be released later this year, the Telugu star has reportedly hiked his fee to 85 crore, which is nearly double the amount he got for the first film. Brands have been quick to read the tea leaves.
As per Hansa Research's 2022 brand endorser report, which covered more than 550 celebrities across domains, the actor was the top-ranked southern male celebrity with a recognition score of 85%, beating the likes of Vijay and Suriya. Most importantly, he was the only southern celebrity that made it to the All India Top 10 celebrity list.
He is ranked 20th in the overall list of India's top celebrities in 2022, as per Kroll. The recent Indian Institute of Human Brands (IIHB) south research report, which covered 18 celebrities from south India, put him in the second spot with a TIARA (trust, identify, attractive, respect and appeal) score of 79.
Denne historien er fra April 10, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra April 10, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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