The IPL brand shows no signs of fatigue even in its sixteenth year; if anything, it seems to be getting stronger.
Estimates by brand experts put the league's value at $10 billion for calendar-year 2023,which is a growth of 19% versus the previous year. In 2022, IPL's brand value stood at $8.4 billion, according to Brand Finance, an international brand valuation firm. This was double its value of $4.7 billion in 2021.
"The IPL is an interesting case study because there are a number of factors that work in its favour," says Ajimon Francis, managing director, Brand Finance India. "Right from fan engagement to its consistent viewership across platforms, the huge amount of money that broadcasters paid for its media rights to the emergence of new stars. All of this feeds into brand IPL," says Francis.
The 2023 edition has been marked by thrilling matches, performances of young stars such as Shubman Gill, Rinku Singh and Yashasvi Jaiswal and Sunday's final being rainwashed, a first in 16 years. The final was played on Monday at a packed Narendra Modi stadium in Ahmedabad.
Denne historien er fra May 30, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra May 30, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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