Can the Honda badge elevate it?
Financial Express Mumbai|August 05, 2023
CAR REVIEW: HONDA ELEVATE | It isn't the best SUV in its class, but its strong Japanese brand value will likely drive sales
VIKRAM CHAUDHARY
Can the Honda badge elevate it?

IT'S NOT A bad thing to arrive late - you can identify mistakes made by early-movers, learn from them, and emulate their strengths.

Similar is the case with Honda, which will enter the midsize SUV segment with the Elevate. Launch is in September, but we have driven the pre-launch unit.

What is the Elevate?

It's India's ninth midsize SUV. Others are Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun, MG Astor, Toyota Hyryder and Maruti Suzuki Grand Vitara. Around the same time as the Elevate's launch, French carmaker Citroën will launch the C3 Aircross.

All these are longer than 4,000 mm (but less than 4,400 mm), and are broadly priced in the ₹10-20 lakh range. Two have petrol and diesel options (Creta and Seltos), two have petrol, CNG and hybrid (Hyryder and Grand Vitara), and the rest are available only in petrol.

Which engine powers it?

It's the same engine that Honda City has 1,498 cc i-VTEC petrol, with 121 PS power and 145 Nm torque, mated to either the 6-speed manual transmission or the CVT automatic. Claimed fuel efficiency numbers are 15.31 km/litre (MT) and 16.92 km/litre (CVT).

What about design?

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