'Conscious' drinkers raising a toast to mead culture
Financial Express Mumbai|March 31, 2024
How an ancient brew is getting a modern twist
KUNAL DOLEY
'Conscious' drinkers raising a toast to mead culture

WITH 'CONSCIOUS' CONSUMERS leaning towards quality, natural ingredients and exploring new flavours and techniques, mead-a glutenfree alcoholic beverage made by fermenting honey with various fruits, herbs and spicesis increasingly making its presence felt in India's burgeoning liquor market.

The proof of the pudding is in the eating or, in this case, drinking. Moonshine Meadery, one of the few Indian brands offering mead, just celebrated its sixth anniversary, growing at approximately 80% year-on-year since its inception. Similarly, Nashik-based mead brand Cerana Meads is all set to close the financial year at nearly 200% in the top line compared to the previous year.

Even though the industry is still in its nascent stage in India, the size of the global mead market is projected to grow from $487.9 million in 2021 to $1.62 billion in 2028 at a CAGR of 18.71%, as per a report by market research firm Fortune Business Insights.

What makes mead stand out from the crowd is the fact that it is a 100% natural and gluten-free beverage made without synthetic additives.

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