Simply put, dark patterns mean use of unfair practices by online platforms to mislead consumers, manipulating their decision-making through misleading advertisements, creating unnecessary fear among them to continue a subscription or product purchase, among other things.
The proposed guidelines have accordingly identified around 10 dark patterns, which are: false urgency, basket sneaking, confirm shaming, forced action, subscription trap, interface interference, bait and switch, drip pricing, disguised advertisement and nagging.
Once the guidelines are finalised and implemented, they will be applicable on all platforms offering goods or services in India, advertisers, and sellers. Stakeholders can send their comments on the guidelines till October 5.
False urgency means creating a sense of urgency or scarcity to mislead users into making an immediate purchase or take an immediate action.
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Denne historien er fra September 08, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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