Destination BKC for top global brands
Financial Express Mumbai|November 09, 2023
WHEN THE WORLD'S most valuable brand - Apple decided to open its first retail store in India, it chose Mumbai's Bandra-Kurla Complex (BKC) as its go-to destination.
VIVEAT SUSAN PINTO & BINDU D MENON
Destination BKC for top global brands

The store has been beating expectations in terms of revenue and footfalls, CEO Tim Cook said in a recent earnings call, putting the spotlight on the area which the world's best brand calls home in the financial capital of the country.

Apple, however, is just one of the many iconic names which have turned to BKC, best-known as an office district, for their retail needs. Some of the world's most premium and luxury brands from Louis Vuitton to Gucci, Cartier, Dior, Versace, Tiffany, Burberry, Balenciaga, Diesel, Coach and Emporio Armani have a presence in BKC, thanks to two high-end malls - Jio World Drive and Jio World Plaza. Sources say the Reliance group, which owns the two malls, is planning more shopping centres within BKC.

That's a pretty long distance BKC has covered. Just 30 years ago, the area between Bandra and Kurla was an empty marshland along the Mithi river. Today, it's among Mumbai's prime commercial districts, spread over 370 hectares and has evolved into something far more than a place full of swanky office towers and buildings.

It is now a thriving food, beverage, and entertainment destination with malls, restaurants, multiplexes, high-end residential projects, a convention and cultural centre as well as hospitals, schools and five-star hotels.

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