Elder-care startups see steady growth, look at filling the void
Financial Express Mumbai|November 27, 2023
Funding nearly doubles for firms providing such services
AYANTI BERA
Elder-care startups see steady growth, look at filling the void
  • GROWING AGING POPULATION FUELS DEMAND

AS THE COUNTRY edges towards an aging population, startups that provide elder care services are steadily increasing their user base while attracting more investor eyes and funding dollars. Data from Tracxn shows that funding in Indian elder care companies jumped to $23.8 million in 2023, compared to $13.4 million last year and just $1.5 million in the year before that.

New-age companies such as SeniorWorld, Emoha, GenWise, 60Plus India, Alserv, ElderAid Wellness, and Good Fellows are grabbing this opportunity with a range of tech and non-tech services for longterm senior care. For example, Emoha, which provides at-home senior care services, has grown its users to 60,000 elders this year from 9,800 last year, with a retention rate of above 90%.

"Elders often show strong loyalty to a single application, unlike GenZ,who frequently shift between different apps. Therefore, if your app becomes one of the few they truly depend on, it could eventually solve all their needs," said Siddharth Agarwal, principal, Matrix Partners India, which recently led a $3.5 million funding round in GenWise.

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