- GROWING AGING POPULATION FUELS DEMAND
AS THE COUNTRY edges towards an aging population, startups that provide elder care services are steadily increasing their user base while attracting more investor eyes and funding dollars. Data from Tracxn shows that funding in Indian elder care companies jumped to $23.8 million in 2023, compared to $13.4 million last year and just $1.5 million in the year before that.
New-age companies such as SeniorWorld, Emoha, GenWise, 60Plus India, Alserv, ElderAid Wellness, and Good Fellows are grabbing this opportunity with a range of tech and non-tech services for longterm senior care. For example, Emoha, which provides at-home senior care services, has grown its users to 60,000 elders this year from 9,800 last year, with a retention rate of above 90%.
"Elders often show strong loyalty to a single application, unlike GenZ,who frequently shift between different apps. Therefore, if your app becomes one of the few they truly depend on, it could eventually solve all their needs," said Siddharth Agarwal, principal, Matrix Partners India, which recently led a $3.5 million funding round in GenWise.
Denne historien er fra November 27, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra November 27, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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