E-tailers set for best festive season
Financial Express Mumbai|September 16, 2023
ONLINE RETAILERS ARE expected to see their festive season sales rise up to 20% this year to touch a gross merchandise value (GMV) of over 90,000 crore, according to market research firm Redseer Strategy Consultants.
BINDU D MENON
E-tailers set for best festive season

This, according to the market research firm, will be on the back of consumer spending, which is gradually normalising after three years of Covid-led disruptions.

Redseer said that this year's festive season can potentially be the most efficient one ever in terms of margins, with evolving category mix and higher advertisements and promotion revenues.

The firm said that the sale will be driven by about 140 million online shoppers, who are expected to be transacting online at least once during this festive season.

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