Dark patterns mean use of unfair practices by online platforms to mislead consumers, manipulate their decision-making through misleading advertisements, creating unnecessary fear among them to continue a subscription or product purchase, among other things.
The notification comes after the Department of consumer affairs in September had released draft guidelines for the prevention and regulation of dark patterns after public consultation.
The final guidelines have identified 13 types of dark patterns, up from the 10 identified earlier as part of the draft. These include false urgency, basket sneaking, confirm shaming, forced action, subscription trap, interface interference, bait and switch, drip pricing, disguised advertisement, and nagging. The three new patterns identified in the final guidelines are trick questions, SaaS (software as a service) billing and rogue malware.
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Denne historien er fra December 03, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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