"Customers now buy products based on social influence and reviews rather than brand communication. Influencers on social platforms offer brands a way to reach their audience in a format that is not directly selling the product. Social media provides a far more intimate connect and an opportunity to introduce brands and products more naturally. For us, Sirona became the highest-selling menstrual cups purely because of social media," said Deep Bajaj, founder and CEO, Sirona Hygiene, a female hygiene product company.
The experience has been similar for Pradeep Krishnakumar, co-founder and COO of vegan accessories, bags and footwear brand Zouk. "Social media plays a big role in building brand awareness with a new consumer base as well as engaging with existing customers. The combination of Facebook, Instagram and WhatsApp aids this in a big way for a brand like Zouk.
We have over 250,000 followers across Instagram and Facebook," he said.
According to Krishnakumar, the company also uses WhatsApp to engage with its customers."They get to know about new product launches and offers and get support, too, via WhatsApp itself. Given WhatsApp is so deeply ingrained in our daily communication, it makes our dialogue with our customers a lot more personal," he added.
The experience is similar for Anshita Mehrotra, founder of haircare brand Fix My Curls.
Although social media platforms help brands connect with consumers, WhatsApp helps to "segregate your customers, and target them in a very personal way where it's as if the brand is your 'friend' texting you!" she said.
Denne historien er fra February 26, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra February 26, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Murdoch ally helps Ambani build media empire in India
SOHEE KIM PR SANJAI
Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?
GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.
Nestle adds sugar to infant milk and cereal, finds report
A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.
India-made Daimler's electric mini truck to hit the road soon
INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.
Samsung eyes ₹10,000 cr from India TV biz this year
SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.
Microsoft AI Copilot speed boost for coding
WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.
US, China debt pose risks for global public finances: IMF
THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.
Language models in consumer tech
This move is designed to ensure better user experience & privacy
'Data centres' energy use doubles every four years'
Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.
Vi FPO: Foreign players invest big; about ₹5,400 crore raised
GQG, Fidelity buy almost 40% of the anchor investor portion
