Ahmedabad, which is hosting the India-Pakistan battle royale and the final match, both at the Narendra Modi Stadium in Ahmedabad, Gujarat, on October 14 and November 19, respectively, has grabbed the lion's share, with bookings skyrocketing by as much as 777% for OYO and 200% for MakeMyTrip and a surge in searches going as high as a whopping 4,000% at Airbnb and 1,702% at Agoda.
For online travel agency Agoda, the sporting spectacle in general has led to a 237% increase in searches for host cities throughout India. While Ahmedabad has emerged as the obvious fan favourite, the host cities of Dharamshala (347%), Lucknow (225%), Hyderabad (199%) and Pune (169%) have also witnessed search spikes around the match dates. The search traffic for the host cities is also coming from abroad, as fans, especially from the UK, US, Singapore, Australia and Malaysia, gear up to watch the matches live.
Krishna Rathi, Agoda country director, India, Sri Lanka, and Maldives, said, "The event has always been one of the most sought-after in India, and it is great to see interest from international travellers as well." The influx of Indian and international travellers during the Cricket World Cup, which will take place across 10 cities from October 5 to November 19, will offer a significant economic boost to local stays and hosts.
OYO has witnessed 'more than usual' surge in demand across host cities, specifically in Ahmedabad, Hyderabad, Bengaluru, Delhi and Kolkata, where occupancy is more than 60%.
Denne historien er fra October 01, 2023-utgaven av Financial Express Mumbai.
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Denne historien er fra October 01, 2023-utgaven av Financial Express Mumbai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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