HOMEGROWN MICROBLOGGING PLATFORM Koo has scaled up fast with a download of 60 million in the last three years. But the startup seems to be losing momentum on monthly active users. In its communication to investors, Koo has said its monthly active users reduced to 4.1 million in January from 9.4 million in July 2022. Monthly active users are the ones who log on to the app at least once a month.
The platform, which was started by Aprameya Radhakrishna and Mayank Bidawatka, and has investment by Tiger Global, had seen a sharp increase in monthly active users when the government was locked in a tiff with Twitter over intermediary guidelines, According to analysts, the decline in the active user base could be due to the platform lacking the vibrancy of Twitter. This is despite some of its inherent advantages, like offering the services in nine regional languages. In fact, in the past the founders have said that its target audience is quite different from that of Twitter as it is targeted at the non-English speaking population.
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