Luxury car sales in top gear in 2023; this year expected to be even better
Financial Express Mumbai|January 21, 2024
LUXURY CAR MANUFACTURERS reported one of their best sales in 2023 at 47,000 units, and expect to surpass the 50,000-units mark in the current calendar year.
VIKRAM CHAUDHARY

Sales were led by MercedesBenz (17,408 cars, 10% growth), BMW (14,172 cars, 18% growth), Audi (7,931 cars, 89% growth) and Volvo (2,423 cars, 31% growth). Jaguar Land Rover, part of Tata Group, sold 3,582 units during AprilDecember 2023, and industry sources told FE that its CY23 numbers would have crossed 4,000 units.

The other two carmakers in the luxury segment-Porsche and Lexus-haven't yet shared sales numbers, but sources said both put together did about 1,500 units in 2023.

While there's no official definition, seven carmakers are considered 'luxury'in India -Mercedes-Benz, BMW, Audi, Jaguar Land Rover, Volvo, Porsche and Lexus. Exshowroom prices start at ₹43.81 lakh (Audi Q3) and go up to 4.2 crore (Land Rover Range Rover LWB SV). As per analysts, 99% of the luxury car market is formed by these seven companies.

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