Mamaearth parent eyes offline, global expansion with IPO
Financial Express Mumbai|October 27, 2023
HONASA CONSUMER, THE parent of beauty and personal care brands Mamaearth, Derma Co, Aqualogica, Dr Sheth's and BBlunt - on Thursday said it plans to focus on expanding offline distribution channels and venture into international markets with the proceeds of the initial public offering (IPO) that opens next week.
AYANTI BERA
Mamaearth parent eyes offline, global expansion with IPO

Anchor investors will subscribe to the 1,701-crore issue on October 30. With a price band of 308324, the IPO consists of a fresh issue of shares worth 365 crore and an offer-for-sale of up to 41.25 million shares, according to its updated filings.

"We'd be looking at selectively testing international markets, where we are seeing a lot of inbound interest," said Ghazal Alagh, co-founder and chief innovation officer, at a media briefing.

The company is seeing interest from the Gulf Cooperation Council countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE and south Asian nations like Nepal and Bangladesh.

Besides international expansion, a major part of the IPO proceeds will be used to expand offline distribution channels one of the growth drivers.

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